Chad Little (born April 29, 1963) is an American former professional

stock car racing Stock car racing is a form of automobile racing run on oval tracks and road courses measuring approximately . It originally used production-model cars, hence the name "stock car", but is now run using cars specifically built for racing. It ori ...

driver. He holds a degree in

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

from

Washington State University Washington State University (Washington State, WSU, or informally Wazzu) is a public land-grant research university with its flagship, and oldest, campus in Pullman, Washington. Founded in 1890, WSU is also one of the oldest land-grant unive ...

and a J.D. degree from

Gonzaga University Gonzaga University (GU) () is a private Jesuit university in Spokane, Washington. It is accredited by the Northwest Commission on Colleges and Universities. Founded in 1887 by Joseph Cataldo, an Italian-born priest and Jesuit missionary, the univ ...

. While attending Washington State University, he joined the

Delta Upsilon Delta Upsilon (), commonly known as DU, is a collegiate men's fraternity founded on November 4, 1834 at Williams College in Williamstown, Massachusetts. It is the sixth-oldest, all-male, college Greek Letter Organizations#Greek letters, Greek-let ...

fraternity. Little currently works at

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...

as managing director for technical inspection and officiating. Little had previously been director of the

Camping World Truck Series The NASCAR Craftsman Truck Series is a pickup truck racing series owned and operated by the National Association for Stock Car Auto Racing, and is the only series in NASCAR to race production pickup truck based stock cars. The series is one of th ...

, as well as the director of racing development for Mexico and the

Whelen Modified Tour The NASCAR Whelen Modified Tour (NWMT) (previously the NASCAR Winston Modified Tour and NASCAR Featherlite Modified Series from 1985 until 2005) is a modified stock car racing series owned and operated by NASCAR in the Modified Division. The Mod ...

. He keeps regular office hours in the sanctioning body's research and development center in

Concord, North Carolina Concord is the county seat and largest city in Cabarrus County, in the U.S. state of North Carolina. As of the 2020 census, the city had a population of 105,186, with an estimated population in 2021 of 107,697. In terms of population, the cit ...

. He also was a part-time studio analyst for

Speed Channel Speed was an American sports-oriented cable and satellite television network that was owned by the Fox Sports Media Group division of 21st Century Fox. The network was dedicated to motorsports programming, including auto racing, as well as aut ...

. He is the father of

Jesse Little Jesse Hardin Little (born April 15, 1997) is an American former professional stock car racing driver. He last competed part-time in the NASCAR Xfinity Series driving the No. 34 Chevrolet Camaro for Jesse Iwuji Motorsports and part-time in the NA ...

Early years

Little began racing the short tracks in

Washington Washington commonly refers to: * Washington (state), United States * Washington, D.C., the capital of the United States ** A metonym for the federal government of the United States ** Washington metropolitan area, the metropolitan area centered o ...

in the mid-1980s. He soon began racing in the American Speed Association West late model series, the NASCAR Northwest Tour Series and the

NASCAR Winston West Series The ARCA Menards Series West, formerly the NASCAR K&N Pro Series West, NASCAR AutoZone West Series, NASCAR Winston West Series and NASCAR Camping World West Series, is a regional stock car racing series owned and operated by the Automobile Racin ...

. One year after being named the NASCAR Winston West Rookie of the Year, Little clinched that series' championship in 1987. Little made his NASCAR

Winston Cup The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971, ...

debut in 1986 at

Riverside International Raceway Riverside International Raceway (sometimes known as Riverside, RIR, or Riverside Raceway) was a motorsports race track and road course established in the Edgemont area of Riverside County, California, just east of the city limits of Riverside ...

, driving the No. 28

Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...

owned by George Jefferson. He started 25th and finished 13th. He ran the other Riverside race that year but finished 35th after suffering engine failure. He ran both the Riverside races the next year, finishing 15th both times in the No. 95 Coors Ford. The following year, Little was eligible for

NASCAR Winston Cup Rookie of the Year The NASCAR Rookie of the Year Award is presented to the first-year driver that has the best season in a NASCAR season. Each of NASCAR's national and regional touring series selects a RotY winner each year. History of the Award The Rookie of the Y ...

honors and signed to drive the No. 90 for

Junie Donlavey Wesley Christian "Junie" Donlavey Jr. (April 8, 1924June 9, 2014), a native of Richmond, Virginia, was the owner of Donlavey Racing; he began fielding the team in 1950. He drove for his team at first, but soon gave way to other drivers. Donlavey ...

. However, his best finish was an eighteenth, at the

Coca-Cola 600 The Coca-Cola 600, originally the World 600, is an annual NASCAR Cup Series points race held at the Charlotte Motor Speedway in Concord, North Carolina, on a Sunday during Memorial Day weekend. The first race, held in 1960, was also the first on ...

, and he was released early in the season. In 1989, he missed

United Airlines Flight 232 United Airlines Flight 232 was a regularly scheduled United Airlines flight from Stapleton International Airport in Denver to O'Hare International Airport in Chicago, continuing to Philadelphia International Airport. On July 19, 1989, the DC ...

. About a third of the passengers aboard the flight perished during its

emergency landing An emergency landing is a premature landing made by an aircraft in response to an emergency involving an imminent or ongoing threat to the safety and operation of the aircraft, or involving a sudden need for a passenger or crew on board to term ...

Iowa Iowa () is a state in the Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wisconsin to the northeast, Illinois to the ...

. In 1990, Little and his father Chuck teamed to field their own entry, the No. 19 Ford sponsored by

Bull's Eye Barbecue Sauce Bull's-Eye Barbecue Sauce is a barbecue sauce created and distributed by Kraft Heinz in the United States and Canada. It is also the official BBQ sauce of the Calgary Stampede. History Bulls-Eye was introduced in 1985 with the tag line ''The ...

. He ran eighteen races and had seven top-twenty finishes, garnering a 33rd-place points finish. The following season, Little made his first full-time attempt at winning the Cup championship, qualifying for 28 out of 29 races and posting a tenth-place finish at

Charlotte Motor Speedway Charlotte Motor Speedway (previously known as Lowe's Motor Speedway from 1999 to 2009) is a motorsport complex located in Concord, North Carolina, outside Charlotte. The complex features a quad oval track that hosts NASCAR racing including th ...

, finishing 27th in points.

Busch Series

In 1992, Little signed to drive the No. 66 TropArctic-sponsored Ford for Cale Yarborough but was released six races into the season. Later, he caught on to the No. 9 Ford fielded by

Melling Racing Melling Racing was a Championship-winning NASCAR Winston Cup Series race team owned by Harry Melling and his son Mark Melling. Harry Melling ran the team from its inception in 1982, to mid-1999. When Harry died after a heart attack in mid-1999, ...

and had an eighth-place finish at Talladega. He also made his

Busch Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...

debut that year, starting and finishing 29th in the No. 37 Maxx Race Cards-sponsored

Oldsmobile Oldsmobile or formally the Oldsmobile Division of General Motors was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produ ...

Watkins Glen International Watkins Glen International, nicknamed "The Glen", is an automobile race track located in the town of Dix just southwest of the village of Watkins Glen, New York, at the southern tip of Seneca Lake. It was long known around the world as the hom ...

. In 1993, Little, along with Greg Pollex and former NFL quarterback

Mark Rypien Mark Robert Rypien (born October 2, 1962) is a Canadian-born former American football quarterback who played 14 seasons in the National Football League (NFL). He played college football at Washington State and was drafted by the Washington Redsk ...

, formed Mark Rypien Motorsports, running the No. 23 If It's Paper- Bayer Select-sponsored Ford on a limited basis that year, posting a second-place finish at

Dover International Speedway Dover Motor Speedway (formerly Dover Downs International Speedway and later Dover International Speedway) is a race track in Dover, Delaware. The track has hosted at least one NASCAR Cup Series race each year since 1969, including two per yea ...

. The next year, the team went full time and Little had 10 top-five finishes, finishing third in points. He also drove the No. 97 Ford at the

Daytona 500 The Daytona 500 is a NASCAR Cup Series motor race held annually at Daytona International Speedway in Daytona Beach, Florida. It is the first of two Cup races held every year at Daytona, the second being the Coke Zero Sugar 400, and one of three ...

that season, finishing 29th. In 1995, Little broke through and won six races during the course of the season, including the first two races of the season, at Daytona and Rockingham, and finished second in points, behind Johnny Benson. His other wins were at Loudon, Charlotte, Talladega and South Boston. Little did not win a race the following season, however, and slipped to sixth in points. He also ran nine Cup races, five in Pollex's No. 97

Sterling Cowboy Sterling may refer to: Common meanings * Sterling silver, a grade of silver * Sterling (currency), the currency of the United Kingdom ** Pound sterling, the primary unit of that currency Places United Kingdom * Stirling, a Scottish city wh ...

-sponsored

Pontiac Grand Prix The Grand Prix is a line of automobiles produced by the Pontiac Division of General Motors from 1962 until 2002 for coupes and 1989–2008 for sedans. First introduced as a full-size performance coupe for the 1962 model year, the model varied ...

, and another four for

Diamond Ridge Motorsports Diamond Ridge Motorsports (formerly Diamond-Waltrip Racing, and Pastrana-Waltrip Racing) was a NASCAR Nationwide Series team that competed in the NASCAR Cup Series and Busch Series from 1990 to 1999, and revived as a Nationwide Series team in 201 ...

, posting a 20th-place finish at

Darlington Raceway Darlington Raceway is a race track built for NASCAR racing located in Darlington, South Carolina. It is nicknamed "The Lady in Black" and "The Track Too Tough to Tame" by many NASCAR fans and drivers and advertised as "A NASCAR Tradition." It is ...

Winston Cup

In 1997, Little returned to the Cup Series, running the No. 97 Pontiac for Pollex with a sponsorship from

John Deere Deere & Company, doing business as John Deere (), is an American corporation that manufactures agricultural machinery, heavy equipment, forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment, ...

. He finished seventh at the

Food City 500 The Food City Dirt Race is an annual 250-lap, NASCAR Cup Series points race held at the Bristol Motor Speedway in Bristol, Tennessee. This is one of two NASCAR races held at Bristol, the other being the Bass Pro Shops NRA Night Race. It was th ...

, but the team struggled to make races. Late in the year,

Jack Roush Jack Roush (born Jackson Earnest Roush on April 19, 1942) is the founder, CEO, and co-owner of Roush Fenway Keselowski Racing, a NASCAR team headquartered in Concord, North Carolina, and is chairman of Roush Enterprises. Roush Enterprises is the ...

purchased the team to be added to his stable for 1998. Little ended 1997 36th in points. In 1998, Little drove for Roush full time with Jeff Hammond as crew chief. Running 32 out of 33 races, he had seven top-tens, including a second-place run at

Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...

, finishing behind Mark Martin, and finished a career-high 15th in points. He was unable to duplicate that performance in 1999, posting just five top-tens and finishing 23rd in points. After just one top-ten in 2000, Roush announced Little would not drive the 97 the following season. Late in the year, Little was pulled out of the car and replaced by his successor,

Kurt Busch Kurt Thomas Busch (born August 4, 1978) is an American professional auto racing driver. He last competed full-time in the NASCAR Cup Series, driving the No. 45 Toyota Camry TRD for 23XI Racing. He is the 2004 NASCAR Cup Series champion and the ...

, with Hammond still as crew chief. During the season, he also ran a handful of races in the Busch Series. Originally running the No. 30 for

Innovative Motorsports Innovative Motorsports (IMI) is a former NASCAR team. It was owned by George DeBidart and began racing in the Busch North Series in the mid-1990s, before moving to the Busch Series in 1998. Winston Cup Innovative ran four Cup races during its ...

, he was released and posted a top-ten in a one-race deal with

PPI Motorsports PPI Motorsports was a race team which competed in CART, NASCAR and various off-road racing circuits. The team had one of the few remaining single car operations in NASCAR. Early years PPI stood for Precision Preparation, Inc., a company founded ...

. Little had 217 career Cup starts in all.

Final years as driver

In 2001, Little signed to drive the No. 74 Staff America-sponsored

Chevrolet Monte Carlo The Chevrolet Monte Carlo is a two-door coupe that was manufactured and marketed by the Chevrolet division of General Motors. Deriving its name from the city in Monaco, the Monte Carlo was marketed as the first personal luxury car of the Chevr ...

for

BACE Motorsports BACE Motorsports was a championship-winning NASCAR team. It was owned by entrepreneur Bill Baumgardner, who also founded Staff America. Baumgardner was inspired to start his own team after Staff America was a sponsor in the Busch Series for two ye ...

in the Busch Series. He had six Top 10’s and finished ninth in points. He started off 2002 running for BACE, but the team closed after three races due to sponsor issues. He made his final Cup start in a BACE car at Dover that year, finishing 33rd. He has not run NASCAR since.

Post-driving career

In 2004, Chad called several Truck and Xfinity races from the booth. Chad later provided competition support for the

NASCAR Mexico Corona Series The NASCAR Mexico Series (formerly NASCAR Corona Series and other names) is a NASCAR series in Mexico. It is the most prestigious stock car racing series in the country. Origins (Desafío Corona) The Desafío Corona was established in 2004 by ...

, and became the tour director for the

. Starting in 2013, Chad took on the role of NASCAR

managing director. On February 2, 2015, NASCAR announced that Little would be moving into a new role, as a managing director of technical inspection and officiating. His role as director was replaced by another former driver,

Elton Sawyer Elton Everett Sawyer (born November 5, 1959) is a former NASCAR driver. He is married to former NASCAR driver Patty Moise. Sawyer is currently the Vice President, Officiating and Technical Inspection of NASCAR. Career Start Sawyer began his caree ...

Motorsports career results

NASCAR

(

key Key or The Key may refer to: Common meanings * Key (cryptography), a piece of information that controls the operation of a cryptography algorithm * Key (lock), device used to control access to places or facilities restricted by a lock * Key (map ...

) (Bold – Pole position awarded by qualifying time. ''Italics'' – Pole position earned by points standings or practice time. * – Most laps led.)

Winston Cup Series

=Daytona 500

Busch Series

SuperTruck Series

References

External links

*
Archived NASCAR.com page
{{DEFAULTSORT:Little, Chad Living people 1963 births Sportspeople from Spokane, Washington Racing drivers from Washington (state) NASCAR drivers American Speed Association drivers Motorsport announcers American lawyers Gonzaga University alumni Washington State University alumni John Deere RFK Racing drivers